Search Engine Optimization

Search Engine Optimization. SEO. If you were to ask me a few hours ago, I would have zero idea what those words meant. But thanks to Google and the actual search engine optimization tools that they use, I now know. INCEPTION.

According to this webpage, “(SEO)…is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.” Or in other words, it’s the process making sure your webpage gets a lot of visibility on search engines like Google, Yahoo, etc. without paying for the extra exposure. The closer the website is to the top of the list… the better visibility, and more importantly, the more customers and viewers you will get to your site.

So like… imagine that you start up a new business. You know that you want to make sure that your website comes up on the top 10 search results on Google…. But HOW? That is where Meta Tagging comes into play. What is Meta Tagging you ask? According to wisegeek.com, “A Meta Tag is a line of HTML coding that contains metadata about a webpage”.  In other words, the HTML coding that is put into your source code is what links yours webpage out to certain internet searches. You can put keywords about your article, or even other related topics and words that you think viewers might be looking for in your articles and website as well.  The specific ins and outs of coding these things is way above my head… but I like the idea that this is possible.

I think that this is a pretty crucial subject when it comes to online business and networking. If you have created a website that you really think is worth something and want people to see it, then I think that getting your HTML code up to date and popping could be super beneficial to the success of your business. Let’s be real… when was the last time that you went to the third page of your Google search results to find an article or website that best fits your needs? I know that the only time I do that is when I’m reeeaalllly desperate and I don’t even end up finding something worthwhile anyways. I think that the idea of Meta Tagging in relation to search engine optimization is an excellent business tool that all online companies and websites should be using. Don’t become a third page business, people.